WordPress.com AI Assistant vs Kintsu.ai: Which One Actually Edits Your Site?

WordPress.com recently launched a suite of AI features built into its editor, powered by Jetpack AI Assistant. It sounds exciting on paper: content generation, image creation, tone adjustment, and grammar correction, all inside the Gutenberg editor.

But if you already have a live WordPress site and need real, structural changes, is the WordPress.com AI Assistant actually what you need? Or is there a better tool for the job?

In this guide, we break down exactly what WordPress.com AI Assistant does, where it falls short, and how Kintsu.ai takes a fundamentally different approach to AI-powered WordPress management.

What Is the WordPress.com AI Assistant?

The WordPress.com AI Assistant (also known as Jetpack AI) is an AI-powered content tool built directly into the WordPress block editor. Launched by Automattic, it focuses primarily on helping users write and optimize content faster.

Key Features

• Content generation: Create blog posts, pages, lists, and tables from prompts

• Tone adjustment: Switch between formal, conversational, or custom tones

• Grammar and spelling: Detect errors with readability scoring

• Title optimization: AI-generated title suggestions based on your content

• Featured image generation: Create AI images from text prompts

• Translation: Translate content into multiple languages

• Content feedback: Get structural suggestions on headings, links, and images

Pricing

• Free: 20 AI requests (lifetime, not monthly)

• Paid: ~$19/month (billed annually) for high-capacity requests via Jetpack AI subscription

• Bundled: Included with WordPress.com paid hosting plans

What Is Kintsu.ai?

Kintsu.ai is an AI agent that connects to your existing WordPress site and makes real changes through natural language conversation. Not just content, but design, layout, plugins, settings, SEO, and structural edits.

Where the WordPress.com AI Assistant is a writing tool inside the editor, Kintsu is a full-site management agent that operates on your live WordPress installation.

Key Features

• Full-site editing: Change layouts, sections, headers, footers, and page structure through chat

• Theme and design changes: Modify colors, fonts, spacing, and responsive design without touching code

• Plugin-aware: Works with Elementor, Divi, WooCommerce, Yoast, and other popular plugins

• Content editing: Update text, images, and media across any page or post

• SEO optimization: Meta tags, schema markup, and on-page SEO improvements

• Sandbox mode: Preview changes in a staging environment before pushing to production

• Rollback: Undo any change with one click if something goes wrong

Pricing

• Free: $0/month with 10 credits

• Builder: $29/month (150 credits, 2 sites)

• Agency: $79/month (500 credits, 10 sites, team access)

• Enterprise: $199/month (1,500 credits, unlimited sites)

WordPress.com AI Assistant vs Kintsu.ai: Head-to-Head Comparison

Scope of Changes

WordPress.com AI: Limited to content within the block editor. It can write and rewrite text, generate images, and adjust tone. It cannot modify your site layout, theme settings, plugin configurations, or structural elements.

Kintsu.ai: Operates on the entire WordPress site. You can say "move the CTA above the fold" or "add a testimonial carousel to the homepage" and Kintsu executes it. Design, structure, content, SEO, all from one chat interface.

How It Works

WordPress.com AI: You type a prompt inside a Gutenberg block and the AI generates or edits text within that block. It is a cursor-level tool.

Kintsu.ai: You chat with an AI agent that has full context of your site pages, theme, plugins, and content. It makes changes across the entire site, not just the block you are editing.

Hosting Requirements

WordPress.com AI: Only available on WordPress.com hosted sites or self-hosted sites with the Jetpack plugin installed. Tightly coupled to the Automattic ecosystem.

Kintsu.ai: Works with any WordPress installation on any hosting provider. Bluehost, SiteGround, WP Engine, Cloudways, your own VPS. Connect via a lightweight plugin and start editing.

Safety and Rollback

WordPress.com AI: No built-in rollback for AI changes. If the AI generates bad content, you manually undo it in the editor. No staging or preview mode.

Kintsu.ai: Built-in sandbox mode lets you preview every change before it goes live. Full rollback capability. Your production site is never at risk.

Page Builder Compatibility

WordPress.com AI: Works only with the Gutenberg block editor. No support for Elementor, Divi, Beaver Builder, or other popular page builders.

Kintsu.ai: Compatible with Elementor, Divi, WooCommerce, and other major WordPress plugins and page builders. Edits your site the way it is actually built.

When to Use WordPress.com AI Assistant

The WordPress.com AI Assistant is a good fit if:

• You are on WordPress.com hosting and want basic writing help

• You primarily need content generation for blog posts and page copy

• You want grammar checking and readability scoring

• You do not need structural or design changes

• You are comfortable working inside the Gutenberg editor

When to Use Kintsu.ai

Kintsu.ai is the right choice if:

• You have an existing WordPress site that needs real changes, not just content rewrites

• You want to modify layouts, design, and structure through natural language

• You use page builders like Elementor or Divi

• You need safe staging and preview before changes go live

• You manage multiple WordPress sites

• You want SEO, performance, and accessibility improvements

• You are on any hosting provider, not locked into WordPress.com

The Bottom Line

WordPress.com AI Assistant is a content writing tool. It helps you write faster inside the editor. That is genuinely useful for bloggers and content creators who need help with copy.

Kintsu.ai is a site management agent. It understands your entire WordPress site and can make structural, design, and content changes through conversation. It is built for site owners, freelancers, and agencies who need to actually modify their WordPress sites without hiring a developer.

If you just need help writing a blog post, WordPress.com AI works fine. If you need to actually change your site, try Kintsu.ai for free.