Divi AI vs Kintsu.ai: Page Builder Intelligence vs Full-Site AI Management

Divi has been one of the most trusted names in WordPress for over a decade.

Nearly a million websites run on it.
It powers agencies, freelancers, and businesses that depend on WordPress every day.
The visual builder changed how people think about designing websites.

Then Elegant Themes added AI.

Divi AI can now generate text, create images, write CSS, and build entire page layouts from a prompt. For anyone already inside the Divi ecosystem, it feels like a natural upgrade.

But there is a question Divi AI does not answer:

"Can you change this section?"
"Yes, but it might break something."
"How much?"
"Hard to say."

Sound familiar?

Divi AI helps you build. It does not help you manage what you have already built. And for real businesses, the building phase ended a long time ago. What remains is the daily reality of updates, fixes, content changes, and the constant fear that touching anything will break something else.

That is the problem Kintsu.ai was designed to solve.

Kintsu is not a page builder. It is not a theme. It is an AI agent that connects to your existing WordPress site and makes real changes through natural language conversation. It works with Divi sites, Elementor sites, custom themes, and everything in between.

This guide breaks down how these two tools differ, where each one shines, and which one you actually need.

What Is Divi AI?

Divi AI is the artificial intelligence layer built into the Divi Builder by Elegant Themes. It lives inside the visual editor and helps users generate content, images, and code directly within Divi modules. Since it is integrated into Divi, it has unique insight into each element on your page.

Key Features

• AI website generation: describe your business and Divi AI builds a full site with pages, content, and images

• Text generation and rewriting: create headlines, paragraphs, blog posts, and CTAs from prompts or improve existing copy

• Image generation and modification: create and refine images directly inside Divi modules

• Code generation: write custom CSS fine-tuned on the Divi module codebase

• Contextual awareness: Divi AI reads your site name, description, and current page to generate relevant content

• Quick Sites: generate entire starter websites in under two minutes

• Style memory: provide brand colors and fonts, and Divi AI creates on-brand layouts every time

Pricing

• Divi AI standalone: $16.08/month (billed annually)

• Divi Pro bundle (Divi + AI + Cloud + VIP + Teams): $23.08/month ($277/year)

• Requires an active Divi membership

• Lifetime Divi license available, but AI is always a recurring annual fee

What Is Kintsu.ai?

Kintsu.ai is an AI agent designed to safely edit, refactor, and improve real WordPress sites that are already live.

Unlike Divi AI, Kintsu does not live inside a visual editor. You do not open any builder. You do not navigate any dashboard. You do not click through nested menus.

You describe what you want in plain English. Kintsu executes it.

What Kintsu.ai Actually Does

Kintsu is an AI Agent + WordPress Plugin that connects to your site and performs real edits to:

• WordPress files (themes, plugins, custom code)

• WordPress database records

• Page content, layouts, HTML, and CSS

• Configuration and site behavior

• Plugin and theme integrations

• SEO settings, meta tags, and schema markup

• WooCommerce products, pricing, and store configuration

You talk to it in plain English.
It makes the changes.
No rebuilding. No exporting. No staging a brand-new site just to change a headline.

Key Features

Conversational Editing for Existing Sites

You tell Kintsu what you want to change in natural language.

For example:

• "Make this section full width and reduce padding on mobile"

• "Replace the hero CTA with a WhatsApp button"

• "Fix the layout break on Safari"

• "Clean up unused CSS from this page"

Kintsu translates that request into real, actionable WordPress changes.

Direct File and Database Modifications

Kintsu doesn't just suggest code. It writes it.
It can modify:

• Theme files

• Plugin configurations

• Custom PHP, HTML, CSS, and JavaScript

• Database-driven content and settings

This is not a preview. These are real changes applied to your site.

Built for Legacy and Production Environments

Most WordPress sites are messy.
Kintsu is designed for that reality.

It works with:

• Custom themes

• Page builders (Divi, Elementor, Beaver Builder, and more)

• Plugin-heavy setups

• Years of accumulated decisions

You don't need a clean slate. You need a tool that understands chaos.

Sandbox Mode and Instant Rollback

Every change can be previewed in a safe sandbox environment before going live. If something goes wrong, roll it back with one click.

Your production site is never at risk.

Divi AI vs Kintsu.ai: Head-to-Head

Scope of Changes

Divi AI operates within individual Divi modules inside the visual editor. It generates and edits text, images, and code within the context of a Divi layout. It cannot modify plugin settings, theme options outside Divi, WooCommerce data, or make cross-page structural changes.

Kintsu.ai operates across your entire WordPress site. Layouts, content, design, plugin configurations, SEO settings, database records, and WooCommerce. All from one chat interface.

How It Works

Divi AI requires you to open the Divi Visual Builder, navigate to the specific module, and use the AI button within that module. Every edit starts with loading the editor.

Kintsu.ai uses a standalone chat interface. You describe the change. Kintsu identifies whether it is a Divi module, a WordPress setting, or a WooCommerce product, and makes the change programmatically. No editor required.

Builder Compatibility

Divi AI works exclusively with Divi-built sites.

Kintsu.ai is builder-agnostic. Divi, Elementor, Beaver Builder, the block editor, custom themes, or a mix of everything.

Safety

Divi AI makes changes in real-time inside the visual editor. No staging. No dedicated rollback beyond WordPress revisions.

Kintsu.ai offers sandbox preview mode. Every change is validated before going live. Full rollback with one click.

Daily Operations

This is where the difference becomes most apparent.

With Divi AI, changing a headline means: log in to WordPress, navigate to the page, click Edit with Divi Builder, wait for the editor to load, find the text module, click the AI button, type your prompt, confirm, check mobile view, and save.

With Kintsu: type "Change the homepage headline to 'Welcome to 2026'." Done.

Who Kintsu.ai Is For

Business Owners with Real Traffic

If your site generates leads, sales, or revenue, rebuilding is risky.
Kintsu lets you improve what already works.

Marketing Teams Tired of Dev Bottlenecks

Waiting days for a small layout or copy change kills momentum.
Kintsu shortens feedback loops to minutes.

Agencies Managing Multiple Client Sites

Kintsu becomes a force multiplier:

• Faster turnarounds

• Fewer trivial tickets

• Less context switching

• More margin per project

Founders with Legacy WordPress Debt

You don't need a rewrite.
You need controlled, incremental improvements.

Pros

Actually works on existing WordPress sites
Most AI tools avoid this problem. Divi AI only works inside Divi. Kintsu works with any theme, any builder, any hosting provider.

No need to learn new builders or platforms
You keep WordPress. You keep your stack. You keep Divi. Kintsu just gives you a faster way to manage it.

Dramatically reduces small-change friction
The "can you just..." requests stop being expensive.

Feels like having a senior WordPress dev on-demand
But without the Slack pings, estimates, and delays.

Cons

Not a design tool
If you are building a brand-new page from scratch with complex animations and custom layouts, Divi AI inside the visual editor gives you more granular design control.

You are responsible for backups
Kintsu edits real files and databases. That power requires responsibility.

AI output still requires review
Like any AI-assisted system, changes should be validated, especially on critical pages.

Pricing

Kintsu.ai pricing is designed around real usage, not hype.

• Free: $0/month with 10 credits

• Builder: $29/month (150 credits, 2 sites)

• Agency: $79/month (500 credits, 10 sites, 5 team members)

• Enterprise: $199/month (1,500 credits, unlimited sites)

Divi AI requires a Divi membership ($89/year) plus an AI subscription ($16.08/month), or the Pro bundle at $277/year.

Exact plans and usage details are available on kintsu.ai and may evolve as features expand.

How Kintsu Compares to Divi AI

Most AI website tools fall into one of two categories:

1. Builders: Generate new sites or pages from scratch

2. Assistants: Generate content within an existing editor

Divi AI is the second. It assists you inside the Divi editor.

Kintsu is neither.
It's an operator.
It sits inside your existing WordPress setup and does the work.

If Divi AI helps you build something new,
Kintsu helps you manage what already exists.

That distinction matters.

How to Decide If Kintsu Is Right for You

Ask yourself one question:

"Do I already have a WordPress site I can't afford to break?"

If the answer is yes, Kintsu is worth your attention.

If you're starting from zero, a builder might be fine.
If you're running a real business site, Kintsu solves a different, and more painful, problem.

From Building to Commanding

Most businesses don't fail because they lack ideas.
They fail because execution gets slow.

A button change takes a week.
A layout tweak becomes a sprint.
A simple fix waits behind a backlog.

Kintsu exists to remove that friction.
Not by replacing Divi.
Not by abstracting it away.
But by finally giving you a direct, conversational way to change it.

Your next step is simple:

Go to kintsu.ai.

Connect a site you already own.

Ask for one small change you've been postponing.

Watch it happen.

The difference between teams that move fast and teams that stall isn't talent anymore.
It's tooling.
And WordPress has been waiting a long time for one like this.